Small Business Seminar Series
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Let's take your business to the next level.
Florence Bank is excited to be working with SCORE to offer our Think Big, Small Business Seminar Series. We aim to provide resources to small businesses, entrepreneurs, and other business professionals in our community so they can continue to expand and thrive.
Below you can find upcoming seminars. Registration is required, as space is limited.
Pricing for Profit Without Losing Customers
Date: Friday, May 8, 2026
Time: 11am-12:30pm
Location: Florence Bank, 5 Main Street, Easthampton
Built for entrepreneurs, small business owners, and managers who need pricing strategies that protect profit without sacrificing customer trust.
Inflation fatigue is real, but underpricing can do even more damage. The smartest businesses do not avoid price increases. They make them confidently, strategically, and with clear communication customers can respect.
In this program, you will learn how to:
- Uncover the true cost behind your products, services, labor, and overhead
- Compare cost-plus, value-based, and tiered pricing models to find the right fit for your business
- Test small price adjustments without creating confusion, pushback, or customer churn
- Communicate price increases in a clear, credible way that customers understand
- Use discounts with intention so promotions strengthen margin instead of draining it
Make pricing decisions with confidence, protect your margins, and build lasting customer trust.
Marketing for Financial Profit
Date: Friday, June 12, 2026
Time: 11am-12:30pm
Location: Florence Bank, 176 King Street, Northampton
A practical talk for owners, entrepreneurs, and service providers who want stronger margins and clearer pricing decisions.
Learn how to connect marketing activity to measurable profit, communicate value before discounting, and make weekly decision that protect cash, confidence, and customer trust.
In this program, you will learn how to:
- Identify profitable buyers by value, loyalty, retention, and referrals
- Choose channels by contribution profit, not popularity
- Build offers that communicate value before lowering price
- Track margin, acquisition cost, payback, and retention
- Decide when to stop, fix, maintain, or scale
Protect margin and price confidently.
Registration Link Coming Soon
Financial Business Development Strategy
Date: Friday, July 17, 2026
Time: 11am-12:30pm
Location: Florence Bank, 85 Main Street, Florence
Turn financial visibility into stronger pricing decisions, protected margins, clearer customer conversations, and a practical growth commitment.
In this program, you will learn how to:
- Set growth goals using customer evidence
- Price for value, capacity, risk, and delivery costs
- Use forecasts before hiring, borrowing, or expanding inventory
- Track pipeline, margins, working capital, and risks
Build trusted partnerships and better understand scaling and expansion commitments to protect cash and capacity.
Registration Link Coming Soon
Pricing for Profit Without Losing Customers
Date: Friday, August 14, 2026
Time: 11am-12:30pm
Location: Florence Bank, 1010 Memorial Ave, West Springfield
More information coming soon.
Market for Financial Profit
Date: Friday, September 11, 2026
Time: 11am-12:30pm
Location: Florence Bank, 1444 Allen Street, Springfield
More information coming soon.
Financial Business Development Strategy
Date: Friday, October 16, 2026
Time: 11am-12:30pm
Location: Florence Bank, 705 Memorial Drive, Chicopee
More information coming soon.
Commercial Lending Experts
Meet Our Team
Our Commercial Lending team is always ready to help you build your business. Beyond that, our goal is to build a long-term relationship so we can contribute to your success for years to come. Whether your business is small and just starting out, or established and growing, our commitment is the same. We are here to help. Always.
